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Pauline Keh, Florence Rodhain, Régis Meissonier, Virginie Llorca
For economic, legal or strategic reasons, manufacturers of electrical and electronic equipments are increasinglymanaging "End-Of-Life Products' Cycle" (PEOFC) and choosing a recovery option: refurbishing, remanufacturing and recycling. Reverse logistics is the process by which manufacturer collects, uses products, revalorizes them or disposes of. Some authors consider this activity as an opportunity to achieve a "triple bottom line" - business, environment, social - benefit . However, beyond hypothetical assumptions, little empirical research provides practical knowledge about the way such a challenge can be reach. . The aim of this article is thus to provide some ground to this proposal. Based on IBM Montpellier case study, this article develops, how reverse logistics can (1) provide economic opportunities through the resale or reuse of machines and parts, (2) while encompassing environmental challenges as waste management and recycling, and the same time, (3) representing an important social challenge in terms of subsidiary workforce safe. Case study results illustrate how resverse logistic activity enable the companies reaching the threefoldaforementioned objective. The discussion section, provides research implications about sustainable development.